Going viral isn’t luck—it’s science. Understanding why people share content can help brands create posts that resonate and spread. Factors like emotional resonance, identity expression, social currency, and storytelling drive decisions to repost or recommend.
This post dives into psychological principles behind virality, using real-world examples of campaigns that tapped into emotion, community, or utility. It also provides actionable tips for creating shareable content across different social platforms. To grow organically, brands must understand not just what people like—but why they share.
