What people say about your brand online—whether you’re tagged or not—can shape perception, influence trends, and predict crises. Social listening tools like Brandwatch, Sprout Social, and Hootsuite Insights allow companies to track brand mentions, industry conversations, and sentiment in real time.
This post explains how businesses use social listening for customer support, competitor benchmarking, trend forecasting, and product feedback. It also compares the best tools and includes use-case examples. Listening is no longer a luxury—it’s a key competitive advantage.
