The most successful companies often win not by offering better products—but by changing how value is delivered. Think of Airbnb (no real estate), Uber (no cars), or Spotify (no CDs). These are examples of business model innovation, where the structure itself becomes a competitive edge.
This post explores different model types—platforms, subscription, usage-based, and direct-to-consumer—and how brands are blending them to unlock growth. It also outlines a framework for analyzing your current model and spotting pivot opportunities. Innovation isn’t just about what you sell—it’s about reimagining how people access it.
